WDS Digital Media is an independent performance media agency based in Leeds. We plan, buy, and measure paid digital advertising for retail, services, and B2B brands that need to see what they spent and what it returned, in the same week.
We narrowed the agency to the three things a performance team should be able to do without subcontracting. Each discipline reports against the same weekly P&L view, so the trade-offs between them are visible to you and to us at the same time.
Hands-on-the-platform media buying across Meta, Google, TikTok, and a curated set of native networks. Daily optimisation, weekly reviews, monthly P&L attribution.
Performance creative made by people who run the ads. Hooks, variants, motion. We test, we kill what doesn't work, we double the budget on what does.
Measurement built so the CFO can read it. GA4 + server-side, lift testing, marketing mix modelling for clients above the threshold. We do not hide spend.
WDS is nine full-time people plus a small bench of trusted senior specialists we pull in for the heavier lift on measurement and creative production.
We don't pitch on RFPs we can't win on craft. We don't bury fees in mark-up. We don't take an account where the answer to "what should we spend?" is "more than we can defend in a board meeting."
The brief that gets us excited is from an operator who already knows the number they need their CAC to be and is bringing us in to deliver it.
"We are good at the boring stuff. We do not run on intuition. We run on the weekly P&L."
We are fee-transparent. Our retainer covers people-time. Media spend is reconciled at cost with platform receipts attached. There is no mystery markup on Meta or Google buys. The fee structure is in the proposal and does not change during the engagement.
We are reporting-transparent. Every client gets the same Looker dashboard with the same five tabs in the same order. Cost, conversions, channel mix, creative performance, and a written analyst note. Same view we look at internally.
We are honest about scale. If we don't think paid media is the right next pound to spend for your business, we say so before signing. We have referred at least three clients back to organic and content this year.
30-minute call with one of the partners. Goals, current spend, current CAC, current pain. We tell you in the call whether we think we can move the needle for you. If not, we recommend a different shop.
Independent audit of your existing accounts, creative, tracking, and attribution. Written report. Fixed-fee. No obligation to continue. Most of the engagement decisions clients make happen on the back of this document.
Two-week sprint to transition account ownership, install tracking properly, sit down with your finance team on the reporting cadence, and run our first set of creative variants live.
Standing monthly retainer, six-month minimum, 90-day rolling notice thereafter. Weekly P&L view, monthly performance review with your operators, quarterly business review with the partners.
We've narrowed the client list to the sectors where our team's pattern-matching is sharpest. Outside these six, we're happy to make a referral.
Catalogue retailers, D2C brands at £2M+ in revenue, multi-SKU operators.
UK-based B2B SaaS with a sales-led motion. We run paid where pipeline is the unit, not signups.
Window, roofing, heating, solar — multi-area service businesses with measurable lead-to-job economics.
FCA-regulated brokers and intermediaries. We run paid inside the compliance envelope, not against it.
Private healthcare practices and consumer health brands. CQC and ASA compliant.
Independent schools, private tutoring, vocational training providers. UCAS cycles understood.
Tell us about your business, your current media spend, and what good would look like. We read every email and reply within two working days.
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